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Status update

I often hear from students in my classes- “Oh color is so “80’s”, the Seasons system is passé, clients today want to be individualistic and not follow a rigid system.”

Well, sure, if you look at it that way, with a narrow filter.

 

The answer to that statement, is yes, it is relevant, and mostly because of how we make it so.  It starts with us and how we view color as being important, relevant, modern or not at all.  Because that is what our clients will more likely subscribe to.

 

For example, if my client sees me as her professional image and style coach and then I say to her, “oh, we don’t need to follow a color system, you can wear any color you feel like”.  The message she hears is that color is not important. At the same time she is left to her own to figure it out.

 

I, of course, believe that color has a deep impact on a person’s self-image, confidence and can be used to impact interpersonal relations, position someone for a promotion or attract the right people.  And of course, working with a color palette, or even simple color families can save loads of time coordinating.  And for many time equals money.

 

And speaking of money, color can be one of your attractor factors.  I’ve observed that a person who is not  ready to dive into an image make over is more likely to be open to get an image tasting with color.  It is fun, they are curious and it is easy for them to see the results and benefits immediately.  Color is also a great marketing tool when speaking to small groups on professional presence or even dating.  When well done the audience can see the differences immediately and therefore makes it a smooth segue to promoting other services.

 

Fashion has to change.  It’s the nature of the business and it’s the culture of the industry.  Even though it changes designers continue to use principles of art and science to innovate new designs. Color is one of those principles. And the art and science of color analysis is also used accordingly.

 

When I’m training consultants to use color masterfully, we go beyond the analysis and explore how clients can use their colors to :  save time, coordinate more quickly, communicate with color, gain respect, increase confidence and attract the right people for business or social success and more.  When we emphasize those benefits then promoting color  is far from being passé.  I’ve always found people fascinated by color and curious to know their own best colors.  Fashion colors will come in and out.  A person’s best colors remain a lifetime investment.

 

Oct 23

Up in the air. 5 months and 7 trips later…and now back on track… sort of. Be careful what you ask for

Tokyo, London, Belgium, Boca Raton, Washington DC, Paris and Belgium again. Sounds exciting? Yes and no.   In January I kick started my year with a clear intention- to increase my corporate work with travel opportunities and include vacation.  So what’s the problem, you may ask?  Little did I know how real this was to …

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Mar 14

The Biggest Fear and the Greatest Opportunity

Yes, my friends, it is speaking and selling.  We have wonderful products, are amazing coaches and consultants providing clients with truly transformational services.  We know we are great because clients tell us.  So why do we stop in our tracks when it comes to that horrible word….SELLING??  and SPEAKING? We could go into a litany …

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Mar 14

Five tips to working with men in your image business

Whether your ideal clients are men or women, there are steps we can take to tailor our services to them and give them the personal attention that will have them coming back every season. Often times image consultants have trouble translating their image consulting services from women to men. Here are some tips to help you …

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Mar 14

Pot of Gold, the Leprachan and Creating Magic

Where’s your Pot-o-Gold Coming from? And how do you keep it filling up is the more important question?    Maybe the Leprachan does have magic.  That would be really cool but if you know anything about the Leprechan he is not reliable, can be a trickster and often not consistent!  Not a good way to predictably drive …

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Mar 14

Refresh your closet, refresh your brand

Spring is trying really hard to come out from the Winter Cave where it has been hiding the past few months, at least here in NYC! We are so excited to be changing over our wardrobe for ourselves and our clients, to get rid of all those layers we needed during the polar vortex. We …

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Feb 02

Are your clients sharing amazing stories about you to their friends?

We all live to hear our clients share their image success stories to their friends. • “WOW! What an amazing experience! I never knew how much there was to know about clothing! • My consultant, made it so simple and fun to learn! • It’s so great to have everything in my closet make me …

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Sep 06

When to take different action to get different results.

The wisdom and experience of others is invaluable in life and in business.  For years I’ve been delivering training and programs to image consultants, entrepreneurs and men and women professionals. Because I reached a pinnacle of success it was easy for me to forget to look and see if I needed to make any changes.  …

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Sep 06

Jump off or Jump In (and not the swimming pool)

On the calendar summer actually runs until September 21st.  However, for most of us we had to say goodbye to swimming pools, beaches, lakes and the other fun things we may have enjoyed with friends and family over the past two months.  I hope it was a time where you were able to recharge your …

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Sep 06

Tips and Tricks – Juggling the Day Job While Growing Your Image Business

This is one of the biggest challenges that newer consultants share with me.  When they start putting their businesses in motion they are suddenly hit with the reality of “how do I juggle starting a new business with a full time “day” job? There is so much to do.  And then, if you have kids …

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